Dolmio

Dolmio – Waterloo Station Brand Activation A colourful, high-impact pop-up brand activation for Dolmio at London Waterloo Station, designed to engage commuters and bring the familiar Dolmio brand to life in a busy public environment. The stand was constructed using a modular beMatrix system, providing a clean, adaptable structure that could be installed efficiently within the station environment. Fully branded graphic walls transformed the framework into a playful kitchen-inspired setting, complete with a serving hatch, shelving and product displays. A bespoke kitchen-style demonstration counter created the main interaction point, incorporating product displays and bold Dolmio branding. Oversized vegetable props, wooden produce crates and kitchen accessories added a fun experiential element, while the large elevated Dolmio logo provided excellent visibility across the station concourse. The result was a compact but highly visible activation designed around brand engagement, product sampling and interaction, making maximum use of the available footprint in a high-footfall location. Key features: beMatrix modular framework • Bespoke branded kitchen counter • Large-format graphics • Elevated 3D branding • Product display shelving • Serving hatch • Oversized bespoke props • Artificial grass flooring • Sampling and engagement area • Full installation and breakdown