Adobe 2025

Adobe MAX London — Large-Scale Brand Experience Client: Adobe Location: London Project: Adobe MAX Services: Event Production • Large-Format Graphics • Bespoke Structures • AV Integration • Brand Activation • Installation The Brief To help deliver a high-impact, immersive environment for Adobe MAX London, transforming both the exterior and interior of the venue into a bold Adobe-branded experience. The project needed to work across multiple areas, from the visitor arrival and exterior branding through to the main event space, interactive demonstration zones and individual product areas. What We Delivered G&B provided and installed a wide range of event and branding elements, including: - Large-scale exterior venue graphics and entrance branding - Adobe MAX perimeter and event branding - Branded London taxi graphics - Large bespoke illuminated Adobe entrance structures - Extensive internal wall and structural graphics - Large overhead illuminated graphic feature - Multiple branded demonstration and activation areas - Integrated screens, monitors and AV presentation points - Bespoke counters, workstations and product demonstration stations - Adobe Firefly, Photoshop, Lightroom, Express and video demonstration areas - Feature lighting and illuminated architectural elements - Full installation, coordination and on-site delivery Project Overview This was a substantial project with branding extending well beyond the main event floor. The visitor experience started outside the venue with large-format graphics, branded vehicles and event signage before continuing into a fully transformed interior. Inside, bold Adobe red structures, colourful graphics, overhead illuminated features and integrated AV created a strong visual identity throughout the space. Individual demonstration zones allowed Adobe teams to showcase products while maintaining a consistent look across the entire event. The result was an immersive Adobe environment that combi