BYD

BYD – UEFA EURO 2024, Hamburg A bespoke outdoor automotive brand activation produced for BYD during UEFA EURO 2024 in Hamburg, designed to showcase both the vehicles and BYD’s electric vehicle technology. BYD was an Official Partner and the Official E-Mobility Partner of UEFA EURO 2024. UEFA.com The installation combined a substantial architectural canopy structure with a contemporary concrete-effect finish, creating a strong central focal point and a sheltered technology and engagement area. Large-format branded graphic panels communicated key vehicle specifications and BYD technologies, supported by prominent 3D illuminated BYD branding and a bespoke reception counter. The surrounding display area incorporated raised platforms, artificial grass and dedicated vehicle presentation zones, allowing multiple BYD models to be displayed prominently while maintaining an open layout for visitors to move between the vehicles and information areas. Designed specifically for an outdoor event environment, the activation brought together bespoke fabrication, graphics, lighting, flooring and automotive display elements to create a highly visible brand experience within the UEFA EURO 2024 setting. Key features: Bespoke outdoor structure • Architectural canopy • Concrete-effect finishes • 3D illuminated BYD logos • Vehicle display platforms • Large-format branded graphics • Technology information panels • Artificial grass display areas • Bespoke reception counter • Full build and installation ChatGPT can make mistakes. Check important info.